![](mthumb.php?q=80&w=300&h=300&src=https://comunidadpan.com/sp/wp-content/uploads/2018/11/Pia-Dalesson-Redactora.jpg)
Conversamos con Mariana Fadón, artista visual argentina e integrante de nuestra sección “La Panera”, quien por primera vez sumó sus dibujos a un proyecto comercial junto a YAUZO TEA.
¿Cómo comenzó el proyecto?
Además de ser artista visual, soy Diseñadora gráfica formada en la UBA y tengo un estudio de diseño hace muchos años. Un día se acercó al estudio Laura de YAUZO quien buscaba para sus nuevos blends un packaging especial que diera cuenta de la importancia del Ritual del Té.
Concepto
Comenzamos a trabajar en la idea, el logo y en una serie de conceptos importantes para ellos como ser Calidez, Amistad, Familia, Vínculo, Intimidad, Momento, Disfrute.
En cuanto al diseño, queríamos connotar algo de lo artesanal. Yo nunca había incorporado mi arte al packaging de una marca, siempre había trabajado con el soporte del papel y el cuadro, nunca se me había ocurrido empezar a expandirlo.
Empecé a pensar en la hebra, en lo frágil, en lo refinado de la hebra, en las distintas variedades.
A Laura le encantó la idea de sumar obra de autor y eso me permitió trabajar con mucha libertad.
Tramas, texturas, colores
Empecé a armar bocetos y siempre pensé en la textura, en la trama de la hebra. Ahí me di cuenta que iba de la mano con lo que yo hago. Siempre dibujo con el tejido, con lo frágil, con que si tirás de un lado se desarma el otro.
Tampoco quería caer en el dibujo obvio de la típica flor, por eso el dibujo intentó ser más abstracto y delicado. Ahí aparecieron estos trazos, donde se nota que pasó la mano. La irregularidad. Viene una línea y se nota que está errada, ese defecto que aparece del hacer, de lo artesanal. Una “Imperfección cuidada”.
El dibujo plasmado en estos contenedores potencian la idea del Té como tiempo de calma, unión con otros y sensación de confort.
“A través del té creamos nuestro propio universo y elegimos con quién
We spoke with Mariana Fadón, Argentine visual artist and member of our “Break your Bread” section, who for the first time added her drawings to a commercial project together with YAUZO TEA.
How did the project start?
In addition to being a visual artist, I am a Graphic Designer for the University of Buenos Aires and I have had a design studio for many years. One day, Laura from YAUZO came to the studio and was looking for special packaging for her new blends that would realize the importance of the Tea Ritual.
Concept
We started working on the idea, the logo and a series of important concepts for them such as Warmth, Friendship, Family, Bond, Intimacy, Moment, Enjoy.
As for the design, we wanted to connote something of the artisan work. I had never incorporated my art into a brand’s packaging, I had always worked with the support of the paper and the frame, it had never occurred to me to start expanding it.
I started to think about the strand, how fragile, how refined the strand is, about the different varieties.
Laura loved the idea of adding author work and that allowed me to work with great freedom.
Patterns, textures, colors
I started putting together sketches and always thought about the texture, the weft of the strand. There I realized that it went hand in hand with what I do. I always draw with the fabric, with the fragile, with which if you pull on one side, the other disarms.
I didn’t want to fall into the obvious drawing of the typical flower, so the drawing tried to be more abstract and delicate. There these strokes appeared, where you can see that the hand passed. The irregularity. A line comes and you can see that it is wrong, that defect that appears from doing, from the artisan. A “careful imperfection”.
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/summer_nap.jpg)
The drawing embodied in these containers enhance the idea of Tea as a time of calm, union with others and a feeling of comfort.
“Through tea, we create our own universe and choose who to share it with. Each cup is a link that connects people with sensations, moments, rituals and places.” (YAUZO TEA).
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_todos_frente.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_lovingspice.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_summerflower.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/flower_power.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/morning_whisper.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/spice_sunset.jpg)
compartirlo. Cada taza es un nexo que conecta personas con sensaciones, momentos, rituales y lugares.” (YAUZO TEA).
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_todos_frente.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_lovingspice.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/packaging_summerflower.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/flower_power.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/morning_whisper.jpg)
![](https://comunidadpan.com/sp/wp-content/uploads/2020/04/spice_sunset.jpg)